A local version of the world’s biggest online video sharing platform YouTube has launched in South Africa. The internet search giant Google announced that – http://www.youtube.co.za – is to give South Africans a way to easily discover local content and content producers. The feat comes on the heels of the fifth anniversary of YouTube.
Google Africa blog said: “From now on when users in South Africa visit the site, they will see, for example, the most popular and most viewed videos in South Africa along with local content that closely matches their interests.”
The company is teaming up with South African broadcasters such as the South African Broadcasting Corporation and e.tv to enable other YouTube users across the world to have access to locally produced content.
Major international organizations including the The White House, Madonna, Amnesty International, Al Jazeera English and more have set up YouTube channels alongside those created by everyday people.